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Genericized Trademark

Wikipedia Reference Information

A genericized trademark, generic trade mark, generic descriptor, or proprietary eponym, is a trademark or brand name which has become the colloquial or generic description for or synonymous with a particular class of product or service. Classic examples include escalator, Frisbee, Xerox (photocopying) (U.S.), Band-Aid (adhesive bandages) (U.S.), Hoover (Vacuum cleaner) (U.K.) and Kleenex (facial tissues) (for other examples see List of generic and genericized trademarks).

A trademark typically becomes "genericized" when the products or services with which it is associated have acquired substantial market dominance or mind share. However, a trademark may still become genericized in the absence of significant market share through mechanisms such as viral marketing.

The complete, up-to-date and editable article about Genericized Trademark can be found at Wikipedia: Genericized Trademark
http://en.wikipedia.org/wiki/Genericized_Trademark




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